Insights

People often think of brand consistency as it relates to advertising and communications. But it’s just as important for designers of products to consider brand consistency when creating a new design.

Prototyping for user research is a major consideration of product development and one that often confuses, because it’s not an exact science. There’s always a question of what to test and when, and there’s no one “right answer.”

Utilizing this role to its fullest could minimize project risk and speed your product to market.

Get to know Corin Frost, Senior Director of Communication Design at Delve.

Diversity on a design team is important for many reasons.

Our role as human-centered researchers and designers is to advocate for a decolonized future of design in every decision-making task we take part in.

Design strategists often lead design-thinking workshops for clients using the research they’ve gathered in the field as jumping-off points for innovation.

In a research session, a moderator’s goal is to acquire as much knowledge as possible from potential users of the product based on their experience (or even a lack of experience).

Everyone has his own opinion regarding if and how brainstorming should be done. We use it frequently, but we’ve developed our own technique that is more structured than “stormed.”

What’s the point of doing user research? Why not just design a product based on your own point of view and your anecdotal understanding of people’s needs?

Research enables you to make good decisions throughout new product development, speeding up product development and creating a product that resonates with users. Here’s what research-driven NPD looks like.

Successful hardware innovators need confidence, foresight, and consideration to do something genuinely innovative.

At Delve, we don’t focus on design thinking for its own sake, but rather, on design thinking and doing. What does action-oriented design thinking look like?

To showcase the advantages of athenahealth's network-enabled healthcare IT service, we created a straightforward performance assessment tool.

There's no such thing as an average user.

People are now more willing to share personal health information online. What’s the responsibility of digital marketers in the health and pharmaceutical space?

We will test a part, remove material, then test it again, and iterate that process until it eventually breaks. At that point, we know just how thin, light, or inexpensive a part can be.

To build better products, development teams need to integrate the hardware and software development processes. The design thinking mindset could provide the means to enable this reunification.

Only connected devices that connect deeply with their users will have staying power. How do you strategize interaction design for IoT products customers will love?

Get to know Jenny Westby, design researcher at Delve.

How much agency should a machine be allowed? For both medical devices and cars, the potential to save lives is very real. But the consequences of things going wrong could be catastrophic.

Why are LEGOs so awesome? Because you can mix and match them to create an endless variety of new things. The process is analogous to typical front-end innovation.

Sometimes the simplest designs are the most difficult to get right. Here's how we approach the design of a low-information-density user interface.

In many areas of healthcare where AI has great potential, use of the technology is still in its infancy. In these realms where it’s slower to catch on, a common obstacle to adoption is lack of trust.

A few months ago, we discussed three UX trends reshaping medical product design. Here’s how to incorporate them into your device UX efforts.

Our engineers have designed a better tolerance analysis tool that makes doing tolerance stacks a joy. Download it here for free.

An innovation introduced today might be overhyped in the short term and underestimated in the long run. How will that inform your approach?

Without the right insights, a new technology is just a solution without a problem. Insights are the answer to tech for tech's sake.

We use Parametric CAD to design the majority of a wide range of new products. Here are some of the problems it helps us solve quickly and capably.

Inside every electronic device sold today – whether it’s a coffee maker, phone, automobile, or Mars Rover – is an embedded solution, or a combination of hardware and software that makes the thing run.