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MDM Oct2024 promo graphics 16 9

Curt Irwin, Delve’s Senior Director of Human Factors Engineering, and Ken Soliva, Delve’s Senior Director of Digital Design, will be speaking at the <a href="https://www.advancedmanufacturingminneapolis.com/en/home.html" target="_blank">Medical Design & Manufacturing (MD&M) Conference</a> in Minneapolis on October 16, 2024. The conference, titled “Bringing the Product Design-to-Development Lifecycle Full Circle”, brings together engineers, designers, and decision makers to solve problems and move manufacturing forward. 
Known as the Midwest’s Largest Annual End-to-End Design and Manufacturing Event, the conference brings together Medical Design & Manufacturing (MD&M), Automation Technology Expo (ATX), Design & Manufacturing (D&M), MinnPack, and Plastec offering the latest insights and solutions spanning medtech, packaging, automation, plastics, and design.

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Curt Irwin's presentation, titled "Reduce Risk by Integrating Human Factors into Your Design Team Early,"&nbsp;will explain how integrating Human Factors into your design team will enable you develop the right device, on time, and on budget.

Standard, late-stage human factors testing often results in one or both of the following failure modes: unnecessary formative studies with concepts that would have been eliminated or needing to backtrack significantly when usability issues finally become apparent. 
The approach is inefficient and could put your project's overall cost and timeline at risk. 
Curt’s presentation will explore how to integrate human factors into your design team and the multiple benefits that early, collaborative human factors involvement can have on your project.

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Integrating digital and physical design methodologies is essential for developing today's medical devices.

Ken Soliva will moderate a panel titled, "Bridging the Digital-Physical Divide in Medical Device Development."&nbsp;The panel&nbsp;brings together industry UX experts who have created seamless experiences for clinicians and patients using devices with both hardware and software touchpoints: 
<ul><li>Kat Koehler, Principal User Experience Researcher and Designer, Stryker </li></ul>
<ul><li>Paula Bernard, UX/UI & Human-Centered Design Manager, Inspire Medical Systems </li></ul>
<ul><li>Jeremy Van Hill, UX Systems Design Integration, Johnson & Johnson </li></ul>
Hear how adopting integrated digital-physical design approaches can lead to more innovative, effective, and human-centered medical devices that satisfy clinicians, improve patient outcomes, and ultimately meet the demands of modern healthcare. Learn more and register at the <a href="https://www.advancedmanufacturingminneapolis.com/en/home.html" target="_blank" rel="noreferrer noopener">event website</a>.

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